NEON

Project NEON explores the future of lifelike virtual humans powered by AI. These virtual beings are designed to display emotions, learn from interactions, and engage in personalized real time conversations. NEON was developed as an independent initiative to lead Samsung’s GenAI vision. The project later went through a major transformation focused on speed, efficiency, and stronger market alignment. It resulted in a world class AI product that attracted attention from some of the largest global brands.

My Role: UX/UI Design, Video Production