The Think Tank Team, Samsung's R&D unit in San Francisco and Seoul, comprises 80+ professionals focusing on innovative product development. We urgently need a unified visual identity and a website to showcase our work. I propose a flexible design system to accommodate our diverse team and facilitate easy expansion.
My Role: Art Direction, Branding
To amplify our brand presence, I've intricately embedded the iconic TTT into our team's web design. Embracing vibrant and dynamic color palettes, we elevate the distinctiveness of each project, offering a visually immersive experience. The project showcase employs a refined and minimalist layout within our design framework, allowing our creations to captivate attention effortlessly. The website's design seamlessly extends from our logo, enabling versatile applications while maintaining a cohesive and compelling visual narrative.
